Announcing Natasha’s Prize

A future without food allergy

A £10 million investment into global research to create a future without food allergy

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Our £10 million global prize is a once-in-a-generation opportunity to create a future without food allergy.

Natasha’s Prize sounds brilliant. Even if it’s not going to cure me, if it’s going to cure other people and eventually put an end to food allergies then that’s great.

Jess Hoque, 9, who lives with a dairy allergy

Natasha’s Prize provides a platform to unite the world’s brightest minds from different disciplines, sparking bold ideas and breakthrough solutions to prevent food allergy developing in the first place.

 

If we take action now, we could significantly reduce the number of children being diagnosed with food allergy.

 

Food allergy has a profound impact on individuals and their loved ones. Families live in constant fear of life-threatening allergic reactions and sudden hospitalisations.

 

Natasha’s Prize offers the hope that future generations will be able to live free from food allergy.

 

Finding ways to prevent food allergy is an ambitious target. But with the right minds on the case, backed by significant funding, the Foundation believes it is also achievable.

Insights

Food allergy is a growing problem affecting millions of people worldwide.

1 in 13

Children live with a diagnosed food allergy in the UK - that’s around two children in every classroom.

Source: FSA 2016

6%

Of the adult population in the UK have a clinically confirmed food allergy, 2.4 million people.

Source: FSA 2024

220m

People worldwide live with food allergy, with rates escalating everywhere, a number that could rise to 480 million by 2035.

Source: WAO 2021

110%

The rate of increase in food allergy diagnoses between 2008 and 2018 in the UK, with the sharpest increase seen in children under 5.

Source: Turner et al 2024

14

People are admitted to hospital with food-induced anaphylaxis, a potentially life-threatening allergic reaction, every day in the UK.

Source: MHRA 2023

42%

Parents of children with food allergy meet the clinical cut-off for post-traumatic stress symptoms. Many others experience significant fear and worry.

Source: UEA 2021

10

People die from food-induced anaphylaxis every year in the UK. Cows’ milk is the most frequent cause among children.

Source: Turner et al 2021

Why is food allergy on the rise?

Food allergy is a growing epidemic affecting at least 3 million people in the UK and 220 million people worldwide.

 

This film explores the causes, triggers and solutions that could transform the lives of people with food allergy.

The research question

The first 1,000 days - from conception to age 2 - is a critical window of opportunity to intervene to prevent food allergy from developing.

Scientists believe food allergy is preventable. Natasha’s Prize will ask the question: what interventions can be made in the first 1,000 days, from conception to age 2, that could stop food allergy developing in the first place?

The first 1,000 days represents a critical window of opportunity. During this time, our immune system is trained to correctly identify threats. In people with food allergy, this process goes wrong.

Natasha’s Prize will explore ways to shape the immune system to stop food allergy before it starts.

Why the first 1,000 days are critical for food allergy prevention

Uniting the world’s brightest minds
to spark bold ideas
and breakthrough solutions.

A future without food allergy is possible with the world’s brightest minds on the case.

 

Natasha’s Prize will galvanize a completely new approach to research, inviting global experts from different disciplines to collaborate.

 

Up to 35 successful applicants will be brought together in October 2026 to develop their ideas in a research sandpit, our Natasha’s Prize Thinkery.

Apply now

Prize application details

Advisory panel

An initiative led by esteemed scientists

Why Natasha's Prize matters

What is exciting about Natasha’s Prize is that it is looking at preventing allergies in the future for the next generation. As kids develop food allergies it can affect the rest of their lives.

But if we can stop food allergy from birth, they will have a completely different life.

Dame Dr Maggie Aderin

Ambassador for Natasha’s Prize

Dame Dr Maggie Aderin

Get involved

Participate

Total fund:
£10 million ($13.5 million USD)
Applications close:
3 July 2026
Thinkery
20-22 October 2026
Deadline for full proposals
1 March 2027
Prize winners announced
1 June 2027

Applications for Natasha’s Prize open on Monday 1 June 2026 and close at 6pm on Friday 3 July 2026.

If you think you are ready to seize a once-in-a-generation opportunity and help create a future without food allergy, our Prize Pack contains everything you need to apply.

Donate

Donations allow us to commit to long-term projects that give hope to individuals with food allergy.

Make a Donation

Our partners

Tesco
Sainsbury's
JAB
Asda
The Sunday Times
M&S
Tesco
Sainsbury's
JAB
Asda
The Sunday Times
M&S
Tesco
Sainsbury's
JAB
Asda
The Sunday Times
M&S
Tesco
Sainsbury's
JAB
Asda
The Sunday Times
M&S